A recipe for success

How Dr. Oetker embraced a composable journey to move closer to the consumer

About

Join industry thought leaders from Dr. Oetker, AKQA, Algolia and Hygraph as we discuss the digital transformation project undergone by the Oetker Group, Germany's largest family-run business, and share perspectives on the current and future state of our market.

What you will learn:

Insights into Dr. Oetker's story

How they modernized their technology stack for cost synergies
What it took to build a centralized infrastructure to manage brands across 40 different countries
How they harmonized consumer experience and improved their engagement rates
The benefits a single source of truth brings for content consistency and reusability

Panel discussion on

Digital trends in the FMCG sector
Composable and MACH architecture
First party data and the role it plays

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